Sep 9, 2026, 4:57 PM1 views

MS NOW Wants to Turn Its Viewers Into a Fandom

The cable news network’s president, Rebecca Kutler, wants to leverage its massive online and TV audience to create a fan community. First up: letting you chat with Rachel Maddow.

Even if you’re a casual consumer of MS NOW, formerly MSNBC, you know the names: anchors like

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is the global editorial director of WIRED, leading content strategy for the brand across all platforms and markets. Prior to joining WIRED, Drummond was the senior vice president of global news and entertainment at Vice, where she led the global expansion of Vice News across Latin America, Europe, ...

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