
Among the devices launched at the event was Apple first foldable -The iPhone Duo, iPhone 18 Pro and Pro Max, Apple Watch 12, Apple Watch Ultra 4, and Airpods 5 with regular and wireless charging case.
The highlight of the event was the iPhone Duo, Apple’s first foldable iPhone, which the company saved for the finale. The device drew considerable attention both online and offline, with many observers praising the seamless transition animation between the cover display and the larger inner screen. However, its pricing sparked equally intense discussion in India, with some users describing the nearly ₹3 lakh starting price as difficult to justify given its US starting price of $1,999 (approximately ₹1.75 lakh)
Also launched at the event was the iPhone 18 Pro Max starts at ₹1,79,900 for the 256GB variant, while the 512GB, 1TB and 2TB models are priced at ₹2,04,900, ₹2,54,900 and ₹3,29,900, respectively. The
The new foldable iPhone Duo | Photo Credit: REUTERS
512GB ₹3,24,900
1TB ₹3,74,900
2TB ₹4,49,900
Colours: Star White, Night Sky
Pre-orders: October 16
Available from: October 23
iPhone 18 Pro Max
Apple Watch, iPhone 18 Pro and AirPods on display during Apple's event at the Steve Jobs Theater in Cupertino, California, U.S. September 9, 2026. REUTERS/Carlos Barria | Photo Credit: Carlos Barria
512GB ₹2,04,900
1TB ₹2,54,900
2TB ₹3,29,900
Colours: Burgundy, Glacier, Silver, Black
Pre-orders: September 12
Available from: September 18
iPhone 18 Pro
256GB-₹1,64,900512GB-₹1,89,900
1TB-₹2,39,900
2TB-₹3,14,900
Colours: Burgundy, Glacier, Silver, Black
Pre-orders: September 12
Available from: September 18
Apple Watch Series 12

46mm starts at ₹56,900
Pre-orders: Available now
Available from: September 18
Apple Watch Ultra 4

Black Titanium -starts at ₹1,09,900
Pre-orders: Available now
Available from: September 18
AirPods 5
AirPods 5 | Photo Credit: Apple Newsroom
Pre-orders: Available now
Available from: September 18
AirPods 5 with wireless charging case
AirPods 5 with wireless charging case | Photo Credit: Apple Newsroom
Pre-orders: Available now
Available from: September 18
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