I may never have written a more accurate headline than the one I wrote last summer when I brilliantly announced, "Nobody Bikini Vacations Harder Than Champions League Host & Model Eva Murati."
It was true then and it's true now. It was at the exact same time that it is now. It was August, we were waiting for football season to kickoff, and the Albanian actress, model, and host was going as hard as someone can go on a vacation.
There was intent, beyond making sure she remained the internet's favorite Champions League host. That intent, I should mention and to Murati's credit, remains in her latest vacation effort.
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It's a testament to her. She's skillfully extending a middle finger to those out there itching for fall to arrive. She's doing something she says is "Summermaxxing," whatever that is in her bikini.
While I'm not going to try to figure out "maxxing," I get what Eva Murati is doing here. She's taking summer down to the wire. She's not reaching for the pumpkin spice. Fall can wait.
It's how she's able to extend herself beyond the soccer world. Speaking of that and of brilliant headlines, calling for Murati to cover college football is another great call.
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Shortly after I scouted the vacation last year, Joe was pushing for that. That hasn't taken place yet, but sometimes it takes a while for the ball to get rolling on those sorts of game-changing moves.
Not everyone is moving at the same pace. The talent is there. It's getting the right people to open their eyes and recognize it, that's the trick.
I let important moves like Eva Murati working college football work themselves out. All I really have control of is properly identifying content at the right moment in time. The rest is out of my hands.
Eva Murati and her summer vacations moving to college football would be great for her brand.