So it sounds like the Timberwolves deal opened up the door for more sports partnerships? Kevin Hovdestad, director of brand development for Catan: They call us now and say, “Catan is an option? We didn’t know.” I’ll get outreach from a NBA, NHL, NFL, whatever organization, and they’ll come to me and they’ll be like, “We could do something, as well.” And every time I just have to turn around and be like, “Who on the team plays? Who’s already a fan?” Because if they don’t know… I have options where someone does. … And this strategy of not taking ourselves so seriously anymore and starting to think about where are the growth audiences, who hasn’t seen Catan, who doesn’t know Catan. May this year, we announced our first license in a decade. We’re doing Bluey next year. We’ve done the Star Trek and Game of Thrones Catan games, and those are things for the Gen Con audience, right? You can walk around Gen Con and make Star Trek references in this crowd. But we’re trying to find new people outside of that ecosystem.
This article originally appeared on Hoops Hype: So it sounds like the Timberwolves deal opened up the …