Sep 10, 2026, 6:02 AM2 views

India’s niche brokers see sharp rise in active trading users

By ET BureauLast Updated: Sep 10, 2026, 06:02:00 AM IST

Synopsis

The landscape of Indian brokerage firms is changing as smaller platforms enjoy a boom in clientele, leaving larger firms in a state of flux. Experienced traders are gravitating toward these nimble, innovative platforms that emphasize robust trading capabilities rather than just competitive pricing. In contrast, giants such as Groww, Zerodha, and Angel One are seeing a notable decline in user growth.

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