According to a study by The Action Network, the average cost for a family of four to attend a Jaguars game during the 2026 season is estimated at $1,456.53, an increase of $448.25, or 44.5%, compared with last year.
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The report ranks the Jaguars as having the 14th most expensive game-day experience in the NFL, which sits just below the league-wide family average of $1,474.55. Last season, the Jaguars ranked 27th.According to Ticketmaster, the get-in price, or cheapest single ticket to see the Jaguars on Sunday is about $120, more than double the cost of the home opener against the Carolina Panthers last season.
Why prices are rising
Gautham Marthandan, senior data and research specialist with The Action Network, a news and analysis website focused on sports betting, said ticket prices were the biggest factor behind the overall increase in attending a game.“That is something we expected to happen,” he said.
For the 2026 season, 27,308 seats are unavailable due to Stadium of the Future construction, with many of those off-line seats coming from the upper deck, traditionally among the most affordable options.
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Marthandan said the analysis was based on median prices across several categories, including parking, which has risen from $27.95 to $50, an increase of nearly 79%.
“We took into account all the median value,” Marthandan said.
Action News Jax also compared new season-ticket memberships on the Jaguars seating map from 2025 and 2026 and there are significant increases in every single category in both the general bowl and club seating.
For example, 200 level north endzone seats that cost between $927 and $1,026 for nine total games in 2025 (8 regular season and 1 pre-season) are now priced between $1,320 and $1,456 for eight total games (6 regular season and 2 pre-season).
Cost Comparison 200 Level North Endzone
| Year | Regular Season | Average Season Ticket Price |
|---|---|---|
| 2025 | 8 games | $115.87 - $128.25 |
| 2026 | 6 games | $220.00 - $242.66 |
For longtime Jaguars fan Chase Tennant, rising costs have not stopped him from renewing his tickets, for now.
“I just put in on credit card because at the end of day, I know I’m going to buy my season tickets sadly,” Tennant said with a laugh. “We’ll definitely take a look at it [our season tickets] with the new stadium when it comes to the ticket prices.”
Jaguars dispute some findings
In a statement to Action News Jax, the Jaguars argued that comparing 2025 and 2026 prices is not an equal comparison because of the stadium’s reduced capacity during construction.“Any comparison from 2025 to 2026 is an apples-to-oranges contrast. The biggest factor influencing 2026 average ticket price is the elimination of the most affordable 22,000 seats located in the upper bowl for the 2026 season. These seats accounted for nearly one-third of the stadium’s previous capacity. As a result, it is no surprise that industry data would indicate a higher average cost in 2026 over 2025 for four tickets.”
The team also noted that increases reflect demand following a successful season.
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“The analysis that you reference is the pricing for new season ticket purchasers. Those prices have increased as would be expected following a 13-win Division Championship playoff season.”
The Jaguars added that existing upper-bowl season-ticket members who had to relocate were offered preferred pricing options.
The organization also questioned parking figures included in the report, saying those costs may be associated with private lots rather than Jaguars-operated parking areas.
New concession discounts
The Jaguars recently announced a new Fan First Favorites menu featuring select food and beverage items priced at $4.99.The team said the discounted menu was not included in The Action Network’s analysis, which was announced after the study was completed and is intended to serve as a preview of the pricing approach planned for the future Stadium of the Future project.
However, The Action Network said those discounts would have had only a limited effect on its calculations because the lower-priced items are available only at select concession stands and not through the entire stadium.
Methodology
Action Network analyzed 539,192 Ticketmaster primary and verified resale listings across all 32 NFL teams between July 27 and August 2, 2026. The family-of-four total includes four general-admission tickets, two beers, two soft drinks, four hot dogs and one parking pass.Click here to download the free Action News Jax news and weather apps, click here to download the Action News Jax Now app for your smart TV and click here to stream Action News Jax live.
