Through this partnership, GHFL customers will be able to access flexible EMI options on eligible purchases, enabling them to spread their purchase cost over convenient monthly instalments. The solution will be enabled through Pine Labs’ technology platform and its extensive ecosystem of banking and issuer partners.
The EMI facility will be available across GHFL’s domestic automotive portfolio - including Paint Protection Films (PPF), Auto Window Films, and the Garware Detailing Solutions range - giving customers the flexibility to choose premium, long-term protection for their vehicles without the upfront cost. This includes flagship offerings such as Garware Titanium, the company’s most premium PPF, priced upwards of ₹1.5 lakh - meaning even top-tier, luxury-grade protection is now accessible on convenient monthly instalments (3, 6, 9-month EMI options), alongside every other product in the range. The partnership is aimed at making premium film solutions more accessible and affordable for customers while delivering a seamless payment experience at the point of purchase, with 25+ credit card banks / NBFC’s partnering to the initiative.
Mr Deepak Joshi, Director, Sales & marketing - Garware Hi-Tech Films Limited, said, “We are proud to be the first in the auto films and detailing space to bring card-linked EMI to our customers. This isn’t just a payment upgrade - it’s a statement of intent. We’re removing the affordability barrier for premium vehicle protection, and we’re doing it at scale, across the network. Our partnership with Pine Labs strengthens the value we deliver to customers and to the channel partners who represent our brand every day.”
Mr. Dharmender Kapoor, Sr. Vice President - Sales & Marketing, Garware Hi-Tech Films Limited, added: “We believe this initiative will further strengthen our customer proposition while supporting our channel partners and business growth. The partnership brings together GHFL’s strong product portfolio and channel network with Pine Labs’ payments technology and issuer ecosystem, creating a more flexible and convenient purchase journey for customers.”
Mr. Christopher Anthony, Exec. Vice President - PayLater, Automobile & Lender Partnerships, Pine Labs, said, “At Pine Labs, our objective is to make affordability simple, accessible and seamless for consumers. Our partnership with Garware Hi-Tech Films Limited brings card-linked EMI options closer to customers at the point of purchase, giving them greater flexibility in managing their spends. By leveraging our technology platform and extensive bank partner ecosystem, we aim to create a more rewarding purchase experience while supporting GHFL’s growth ambitions.”
The partnership brings together GHFL’s strong product portfolio across Paint Protection Films (PPF), Auto Window Films, and the Garware Detailing Solutions range, along with its strong network, and Pine Labs’ payments technology and issuer ecosystem - creating a more flexible and rewarding purchase journey for customers.
About Garware Hi-Tech Films Limited
Garware Hi-Tech Films Limited is a leading manufacturer with 90 years of legacy in specialty films, serving customers across diverse applications and markets. The company has built a strong reputation for innovation, quality and technology-driven film solutions. Fully vertically integrated as a “chips-to-film” manufacturer, GHFL is among the top two globally with patented base polyester film technology. Recognized as the world’s largest producer of Sun Control Films by capacity and India’s only manufacturer of Paint Protection Films, GHFL is renowned for Deep Dyeing Technology and advanced solutions for UV protection, energy efficiency, and durability.
With accolades like the Government of India’s Gold Shield, the CII Technology & Innovation Award, and 50+ years of Top Exporter Awards from PLEXCOUNCIL, D&B Value Creator Award 2025-26, and Green Pro Award 2025, GHFL sets the standard for innovation and responsibility in the industry.
For more information, visit: www.garwarehitechfilms.com
About Pine Labs
Pine Labs is a technology company building the Commerce OS that powers digital commerce across South Asia, Southeast Asia, the Middle East, Africa, Australia, and the United States. The company’s platform connects merchants, enterprises, financial institutions, and consumers through a unified suite of payments, issuing, credit, and fintech solutions. Serving businesses across online and in-store commerce, Pine Labs helps simplify payments, enable financial services, and create seamless commerce experiences.
“This is a company press release that is not part of editorial content. No journalist of The Hindu businessline was involved in the publication of this release.”
Published on September 11, 2026
