College football fans are not shy about their opinions and preferences when it comes to kickoff times. The SEC game of the week on CBS at 3:30 p.m. ET was a college football institution… until it wasn’t..
But nobody has disrupted the college football media ecosystem as much as Fox with its Big Noon game, which aims to schedule as many top games as possible in the noon ET window.
While some bigger games have historically filled this window, such as Ohio State vs. Michigan and Oklahoma vs. Texas, networks and schools have traditionally avoided putting marquee games at noon.
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