F1 unveils new global campaign ‘Five Lights’ featuring actor Colin Farrell, as the sport gets back into racing mode after summer break with the Dutch GP at Circuit Zandvoort.
Having featured F1 ambassador Damon Idris in the pre-season marketing campaign to start the new era of Formula 1, they have unveiled a new global marketing campaign, ‘Five Lights’, featuring another Hollywood actor Collin Farrell, as the voiceover artist.
The campaign, which is a 90-second film, will run from August 16 until September 13, across social media and digital platforms of F1. It will cover six major and recognisable entertainment and cultural destinations across the United Kingdom and the United States of America.
Prime locations for F1 marketing camapign
The locations include Piccadilly Circus and The Outernet in London, Sunset Boulevard, The Moxy and the Music District in Los Angeles, Times Square at the intersection of 45th Street and Broadway in New York, and Caesars Palace on the Las Vegas Strip.
The video captures all the 22 F1 drivers. They have used the famous five lights, which illuminates before every grand prix start. While Farrell is narrating the storylines, the music track Reign by UNKLE featuring Ian Brown, plays alongside, further adding to the film.
As F1 re-starts its 2026 season after summer break this weekend with the Dutch GP at Circuit Zandvoort, it has shared an updated figure of 830 million fans worldwide, noting of 11 sellout Grands Prix events in first half of the season, with Mercedes’ Andrea Kimi Antonelli leading the drivers’ standings.
What F1 says about Five Lights campaign
“Five Lights captures one of the most powerful moments in Formula 1, when anticipation, excitement and pressure all come together just before the race begins,” said F1 CCO, Emily Prazer, after launching the campaign. “As we return for the second half of what has already been an incredible season, we wanted to create something that reflects the emotion of our sport and the connection our fans feel with the teams and drivers every race weekend.”
