A stand at Sheffield United's home ground is to be renamed in support of a men's mental health charity.
The Kop Stand at Bramall Lane will be rebranded in support of Andy's Man Club ahead of the start of the Championship season this weekend.
Document automation company Datagraphic, one of the official partners of the club, has donated the naming rights for the stand to the charity for the next two seasons.
Andy's Man Club marketing and campaigns lead Emma Laycock said she hoped it would spread the message to "thousands of supporters".
"Football has an incredible ability to bring people together, and by using that platform to encourage conversations around mental health, Datagraphic is helping us reach men who may never have heard about Andy's Man Club before," she said.
"We hope this partnership not only raises awareness of the support available but also encourages more men to take that first step towards getting support and realise that it's OK to talk."
Andy's Man Club is a suicide prevention charity that was set up after Andrew Roberts took his own life aged 23.
Andy's mum Elaine Roberts and brother-in-law Luke Ambler put out an open invitation for men in Halifax to attend a free support group in 2016.
Now more than 350 groups are held across the country, as well as online.
A spokesperson for Sheffield United said the new signage would be in place in time for this Saturday's game against Birmingham City.
"We are delighted to support this worthwhile collaboration," they said.
"It's a very important subject and great to see everyone playing a part to raise awareness of men's mental health."
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